Creative agency Impero launches ‘Arrive Like a Local’ Global Travel Retail (GTR) activation for Irish whisky brand Jameson; its first campaign since being appointed by the Pernod Ricard owned brand. The 360 campaign is now live in airports across 18 markets. Briefed to cement Jameson’s position as a global leading brand, Impero created and implemented […]
Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]
Campo Viejo, the UK’s no.1 Spanish wine brand[1], is welcoming consumers into the modern Spanish way of life, by inviting them to ‘Add Some Pasión’ with its new brand positioning. The campaign shows that passion is an approach to life that makes the ordinary extraordinary, and is live now until the beginning of April across […]
The brand’s integrated marketing campaign includes experiential sampling, a celebrity partnership and a mass-reach social media activation This Pancake Day, Whole Earth is taking the UK’s first squeezy peanut butter, Drizzler, to the streets of Bristol, inspiring more people to try peanut butter on pancakes. The stunt is part of Whole Earth’s culinary crusade to […]
The national campaign recently kicked off using video, social, web and display on YouTube, CTV, Facebook and Instagram as well as programmatic and social and digital banners Noodles & Company is out with a new campaign showcasing the celebration of trying a new favorite dish for the first time and highlighting the benefits of breaking […]
Captain Morgan today unveils its new pack design which will begin global rollout next month, following the launch of the brand’s global ‘Spice On’ campaign in August last year. The new design builds on the Spice On campaign which celebrates the spice of Captain Morgan’s liquid and ‘spice’ as the individuality people bring to social situations. The new pack puts the quality, flavour and most importantly the spice of the liquid at the forefront of the design. The design features a bold colour palette and the addition of […]
Whittard of Chelsea, a market leader in tea, coffee, and hot chocolate, has today launched their first-ever TV commercial ahead of Mother’s Day, filmed with Team ITG. Video and photography teams from Team ITG, the technology-led, multichannel marketing activation business, produced the advert on location, while also capturing a suite of lifestyle and product photography […]
Coffee. Your humble ritual. Is bigger than you think.With the launch of its new sustainability communication, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee. Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not […]
First new global brand campaign since 2018 encourages us to elevate the everyday and to make all our moments, magnificent The latest global Tanqueray campaign invites people to Live Magnificently by actively choosing to make the moment, right now, as special as it can be. Delivering a mindset of magnificence, the campaign delivers a rallying cry […]