Pot Noodle addresses Britain’s pothole epidemic with “Nothing Fills a Hole Like Pot Noodle” campaign by adam&eveDDB

<strong><u>Pot Noodle addresses Britain’s pothole epidemic with “Nothing Fills a Hole Like Pot Noodle” campaign by adam&eveDDB</u></strong>

Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by […]

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]

McDonald’s UK customers can sip to win feel-good prizes in new ‘Winning Sips’ campaign by tms

<strong>McDonald’s UK customers can sip to win feel-good prizes in new ‘Winning Sips’ campaign by tms</strong>

tms has launched the refreshingly fun ‘Winning Sips’ campaign for McDonald’s UK, unleashing millions of feel-good prizes with every medium or large soft drink. McDonald’s wanted to deliver some much-needed generosity and joy for their customers as the cost-of-living crisis impacts the nation. So tms created ‘Winning Sips’; an attention-grabbing promotional campaign with millions of […]

BREE RUNWAY SLOWS DOWN ICONIC TRACK, ‘RHYTHM OF THE NIGHT’, FOR GLOBAL CAPTAIN MORGAN RESPONSIBLE DRINKING CAMPAIGN

BREE RUNWAY SLOWS DOWN ICONIC TRACK, ‘RHYTHM OF THE NIGHT’, FOR GLOBAL CAPTAIN MORGAN RESPONSIBLE DRINKING CAMPAIGN

Captain Morgan’s biggest ever global responsible drinking campaign calls on people around the world to ‘Enjoy Slow’ and celebrates drinking in moderation Captain Morgan is today unveiling its biggest ever global responsible drinking campaign in partnership with multi-award-winning singer, songwriter and rapper Bree Runway, calling on people around the world to ‘Enjoy Slow’ and moderate their drinking.  Following the launch of Captain Morgan’s Spice On campaign in Summer 2022, the latest global campaign features Bree Runway and her smooth, […]

Impero and Pernod Ricard GTR create Jameson ‘Arrive Like a Local’ campaign exclusively for Global Travel Retail

Impero and Pernod Ricard GTR create Jameson ‘Arrive Like a Local’ campaign exclusively for Global Travel Retail

Creative agency Impero launches ‘Arrive Like a Local’ Global Travel Retail (GTR) activation for Irish whisky brand Jameson; its first campaign since being appointed by the Pernod Ricard owned brand. The 360 campaign is now live in airports across 18 markets. Briefed to cement Jameson’s position as a global leading brand, Impero created and implemented […]

Echo taps into Smarties® Colourful World to communicate Nestlé’s ambitious sustainability commitments

<strong>Echo taps into Smarties® Colourful World to communicate Nestlé’s ambitious sustainability commitments</strong>

Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]

CAMPO VIEJO INSPIRES CONSUMERS TO ‘ADD SOME PASIÓN’ TO THEIR LIVES

<strong>CAMPO VIEJO INSPIRES CONSUMERS TO ‘ADD SOME PASIÓN’ TO THEIR LIVES</strong>

Campo Viejo, the UK’s no.1 Spanish wine brand[1], is welcoming consumers into the modern Spanish way of life, by inviting them to ‘Add Some Pasión’ with its new brand positioning. The campaign shows that passion is an approach to life that makes the ordinary extraordinary, and is live now until the beginning of April across […]

WHOLE EARTH CALLS ON THE NATION TO GET PEANUT BUTTERS INTO THE TOP 10 PANCAKE TOPPINGS

<strong>WHOLE EARTH CALLS ON THE NATION TO GET PEANUT BUTTERS INTO THE TOP 10 PANCAKE TOPPINGS</strong>

The brand’s integrated marketing campaign includes experiential sampling, a celebrity partnership and a mass-reach social media activation This Pancake Day, Whole Earth is taking the UK’s first squeezy peanut butter, Drizzler, to the streets of Bristol, inspiring more people to try peanut butter on pancakes. The stunt is part of Whole Earth’s culinary crusade to […]

New Noodles & Company Biggest Fan Campaign Highlights Diverse Menu

<strong>New Noodles & Company Biggest Fan Campaign Highlights Diverse Menu</strong>

The national campaign recently kicked off using video, social, web and display on YouTube, CTV, Facebook and Instagram as well as programmatic and social and digital banners Noodles & Company is out with a new campaign showcasing the celebration of trying a new favorite dish for the first time and highlighting the benefits of breaking […]

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