Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti. It has been an exciting journey rolling giant mangoes down slopes, dropping mangoes on unsuspecting passers-by and making the first reality game-show TVC. So, for the 2013 campaign film, they had a tough act to follow. But Creativeland hope the new […]
A cookie-favoring physicist has created what appears to be the world’s first Oreo separator. David Neevel, an artist and inventor based in Portland, Ore., was commissioned by the popular cookie brand to produce the machine as part of its “Cookies vs. Creme” campaign. “My Oreo machine is based entirely on my dislike for creme and […]
Pringles, the Kellogg’s – owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Cheddar Cheese across the Arabian Peninsula and an upgrade to national flavour favourite, Sour Cream & Onion. The new […]
Whole Kids Foundation, in conjunction with Let’s Move Salad Bars to Schools, announced today the launch of Salad Bar Nation, a public awareness and fundraising campaign committed to improving the nation’s nutrition by challenging Americans to eat a salad every day. The campaign will make it possible for one million children to have salads every […]
Due to one in eight people around the world face food insecurity each day, Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship Fund, pledged today to provide one-half billion servings of breakfast to children and families who need it most, through its new Breakfasts for Better Days initiative. In total, the company will donate […]
Yorkshire Tea are set to unveil a new TV ad and sponsorship of the England Cricket team in a 3 year sponsorship deal that will see them celebrate the “Yorkshire Tea Break” across cricket grounds nationwide. The supporting TV ad, created by Beattie McGuinness Bungay depicts a joyous celebration of tea, showing Yorkshire Tea’s unique […]
Three Rugby League stars joined forces with Heinz BIG Soup, official partner of the Super League, to launch ‘Heinz Big Flavours – You Decide’. Heinz Big Flavours – You Decide is giving consumers the chance to take control of the recipe book by voting for one of three new big, chunky and tasty flavours – […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk. Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an employee being taken on a magical journey to discover the secret ingredient. The ad sees the recipe for […]
Red Bull has announced its marketing campaign for the launch of the Red Bull Editions; three new flavours (Cranberry, Lime and Blueberry) with the same vitalising effect as Red Bull Energy Drink. The introduction of Red Bull Editions to the UK will be supported with a heavyweight £3.5 million campaign to drive awareness and product […]