Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”  Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]

Goodfella’s Reconnects with their Italian-American Roots in New ‘Made with Respect’ Campaign

Goodfella’s Reconnects with their Italian-American Roots in New ‘Made with Respect’ Campaign

Goodfella’s means business. On Monday 1st April, the fastest growing frozen pizza brand rolled out its new marketing campaign: Made with Respect. Produced by Grey London, the heavyweight £4.2m investment is set to be the biggest of any frozen pizza brand in the last six years. Claire Hoyle, Head of Marketing at Goodfella’s, comments: “We […]

Brad & Dan are Back in New Multi-Million Pound Foster’s Campaign

Brad & Dan are Back in New Multi-Million Pound Foster’s Campaign

Foster’s heroes, Brad and Dan, are back for a new multi-media campaign – that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude. Marking its debut during the Grand National broadcast on ITV this Saturday, the £6m campaign represents Foster’s biggest advertising […]

Scotch Beef Hits the Big Screen via Quality Meat Scotland’s Ad

Scotch Beef Hits the Big Screen via Quality Meat Scotland’s Ad

Cinema goers across Scotland will have the chance to see Quality Meat Scotland’s powerful Scotch Beef PGI TV advert as it hits the big screen from next week. As part of the £500,000 ‘Know Your Beef’ campaign, the advert aims to highlight the credentials, quality and sustainability of Scotch Beef whilst setting out the facts […]

Martini Launches New Fully Integrated ‘Martini Time’ Brand Campaign

Martini Launches New Fully Integrated ‘Martini Time’ Brand Campaign

Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]

Iris and KFC Launch Cross-Stitch Chicken And It’s Finger Stitchin’ Good!

Iris and KFC Launch Cross-Stitch Chicken And It’s Finger Stitchin’ Good!

KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]

PepsiCo Extends Game of Thrones Partnership with Mountain Dew

PepsiCo Extends Game of Thrones Partnership with Mountain Dew

For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Now, Mountain Dew makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brand-less can – “A Can Has No Name.” […]

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