Stella Artois is asking people to consider a very important question: when was the last time you really savoured a beer? Like it or not, life tends to get in the way of simple pleasures like enjoying a beer with friends. That is why Stella Artois is introducing STELLASPACE, an audio guide designed to […]
Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio – the new product Carlsberg Smooth Draught and the original green label as well. Carlsberg Marketing Director Kelvin Cheng said, “The campaign proved that integrated marketing is important to target the multiple streams […]
In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]
The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]
Australian Pork Limited (APL) has created a stir with the latest ad in its long-running, cheeky brand campaign, created by APL’s long-serving agency partners Noble Brands Worldwide, but complaints to the Advertising Standards Bureau have already been successfully defended. Peter Haydon, general manager of marketing, APL said: “We half expect to hear from a […]
Kentucky Fried Chicken (KFC) announced that it has selected actor, comedian and director Jason Alexander as the latest celebrity to play the role of the brand’s iconic founder, Colonel Harland Sanders. Beginning August 6, ads featuring the sitcom veteran as the Colonel and dinnertime hero will air on television and computer screens nationwide to promote […]
Anhueser-Busch InBev (AB InBev) announced the appointment of BBH India as its creative agency for Beck’s Ice. An integrated mandate, BBH will also be responsible for social media marketing. Part of AB InBev family, Beck’s is renowned for its uncompromising quality by consumers in over 85 countries. With 100% pure malt liquid that delivers […]
SunnyD is taking the wraps off a new look and advertising campaign in the US, geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand’s makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the […]
Horlicks launched ‘Badne ki Bhookh’ in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance […]
Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in […]