In September 2018, Maison Mumm will officially launch Mumm Grand Cordon Stellar: a groundbreaking feat of technology that makes it possible for astronauts and other space travelers to enjoy champagne in the challenging surroundings of zero gravity. The fruit of a three-year partnership with Spade – a young agency specialised in space design – Mumm Grand […]
Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. Their ad from the Coca-Cola team in the Middle East and FP7 McCann UAE follows a homesick and lonely Muslim woman who finds some unexpected friendship from a thoughtful stranger. The spot […]
Following on from Speight’s popular ‘The Dance‘ brand ad, Speight’s has this week launched an innovative campaign extension: ‘Cheers Beers’ via DDB New Zealand. This second phase of the campaign is a fresh take on recognising the lengths mates go to for one another, allowing mates to personally say ‘cheers’ to that good sort in […]
A group of growers which together represent the largest market share of UK organic carrots has formed an association to launch a major new promotional initiative. The venture, which is being managed by one of the growers, RB Organic (a division of Produce World), will aim to increase sales and encourage consumption by emphasising the […]
R.White’s, the premium lemonade brand owned by Britvic, is putting its 173 year heritage at the centre of its new £1 million marketing campaign, which kicks off in June and includes an attempt to break a world record on a Penny Farthing at the World Cycling Revival in London. As one of the lead sponsors […]
Vin Vault Wines has announced the launch of their 2018 marketing campaign: Guilty of Great Taste. The campaign kicked off June 1st with the release of a full-scale, movie-style trailer, featuring their new packaging and an enigmatic cast of characters. The trailer is the first of its kind in the boxed wine category and […]
After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the […]
Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
To demonstrate its continued and long-running support of the Queensland Maroons, XXXX GOLD is doing away with its iconic red four Xs and replacing them with something sentimental for the Maroons’ passionate fanbase, as part of a new campaign via Host/Havas. The campaign will see the famous brand logo replaced in-store and on-pack with […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]