Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]

DDB Takes Milk-Drinking to the Next Level with The Milk Glass

DDB Takes Milk-Drinking to the Next Level with The Milk Glass

Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk Glass, which takes an incredibly popular idea – the glass – and refines it further. Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a […]

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]

Iconic Clear Cola Crystal Pepsi to Hit North American Shelves this Summer

Iconic Clear Cola Crystal Pepsi to Hit North American Shelves this Summer

Inspired by overwhelming fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the U.S. this summer. To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on […]

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Bee Crisis

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Bee Crisis

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its “Buzz” bee mascot from the packaging for a limited time. “This is the first time […]

McDonald’s Clever Hot Beverage Billboard Doubles As A Snow Report

McDonald’s Clever Hot Beverage Billboard Doubles As A Snow Report

Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report. By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.

North Bound. Budweiser is Lighting up the World for Canada

North Bound. Budweiser is Lighting up the World for Canada

Hockey is Canada’s game and with the world stage heading to our backyard, Budweiser Canada wants to ensure that goal celebrations are bigger than ever. Debuting this February 7 during Super Bowl 50, Budweiser will be introducing the country to Canada’s Goal Light, a 20-foot fully functioning, goal synced Budweiser Red Light. The ad depicts the […]

McDonald’s Invites Employees to Create ‘Secret Secret Menu’

McDonald’s Invites Employees to Create ‘Secret Secret Menu’

McDonald’s Canada, known for its transparency on how its beef patties, french fries, chicken nuggets and burger ads are made, is making no effort to conceal its latest contest especially for employees— ‘The Secret Secret Menu Challenge’. Unlike McDonald’s UK’s online competition that invited fans to create their dream burgers to be sold in stores, […]

McDonald’s Delivers Special Thank You Cards To Its Customers

McDonald’s Delivers Special Thank You Cards To Its Customers

Scattered across Canada are Ronald McDonald Houses that welcome families whose children are being treated in nearby hospitals. Over the past 10 years, Canadians have supported Ronald McDonald Houses via the McDonald’s Happy Meal donation program. The families of the program made handwritten thank you cards, which were then distributed to purchasers of McDonald’s Happy […]