Carlsberg Launches “The Danish Way” Integrated Campaign in the UK

Carlsberg Launches “The Danish Way” Integrated Campaign in the UK

Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]

Carlsberg Look to Revitalise its Flagship Brand with Bold Relaunch of Carlsberg Export

Carlsberg Look to Revitalise its Flagship Brand with Bold Relaunch of Carlsberg Export

Carlsberg is set to take the first step towards revitalising its flagship brand, with a bold relaunch of Carlsberg Export from January 2017 and a £15m marketing spend designed to connect with millennial drinkers. The look and feel of Carlsberg Export will be transformed with a stylish new design by Taxi Studio, that reflects the brand’s […]

Carlsberg Tackles Stella Artois Head-on in Competitive New Spot

Carlsberg Tackles Stella Artois Head-on in Competitive New Spot

Beer brand Carlsberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. It is he first standalone campaign for Export in a decade and has been designed to accentuate the pilsner’s “winning taste”. Carlsberg said the £14m campaign, called ‘Trust Your Taste Buds’, was formed on the back […]