San Miguel is launching a bar and experience at Somerset House Terrace by Victoria Embankment in London. The experience will be the UK home of the San Miguel Tap Station, which offers five speciality beers inspired by cities around the world. The bar will also offer tapas-style food that complements the beers, as well as live music. […]
Carlsberg have unveiled the latest additions to their “Betterment” campaign starring Mads Mikkelsen. The two films by Fold7, aired in Denmark before rolling-out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be […]
Fold7 delivers its first global work for Carlsberg following the agency’s expanded remit. The campaign promotes the new premium ‘Unfiltered’ offering. The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. The campaign will see a more rugged Mikkelsen exhibit […]
Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]
Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]
Carlsberg has increased its ownership in the Cambodian brewer Cambrew Limited by 25%, as a result of which the Carlsberg Group now owns 75% of Cambrew. Cambrew is among the largest brewers in Cambodia. Its largest beer brand – the iconic Angkor Premium Beer with its well-known tagline ‟Our Country, Our Beer″ – is a […]
Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio – the new product Carlsberg Smooth Draught and the original green label as well. Carlsberg Marketing Director Kelvin Cheng said, “The campaign proved that integrated marketing is important to target the multiple streams […]
Budweiser, is to replace Carlsberg as the official beer partner for the England men’s national team, marking the biggest deal in the Football Association’s (FA) history. As well as teaming up with the national side, the Anheuser-Busch-owned brand will take over the taps at Wembley Stadium. The move will further deepen Bud’s ties to the the […]
Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia. The move does not mark the end of Carlsberg’s involvement in football, as it will continue to sponsor eight English clubs, including Liverpool and Tottenham Hotspur. However, the move comes as part of a shift in strategy that […]