Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]
Crown Cellars, the specialist wine division of Carlsberg UK, has launched its 2017/18 wine portfolio, with proven best-sellers and new additions that respond to market trends, including the explosion in demand for prosecco which continues in 2017. More than 200 wines have been rigorously tasted by Crown Cellars’ team of experts including Master of Wine […]
Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with draught available in pubs and bars as part of the core Brooklyn Range for the first time, accompanied by cans landing in the on and off-trade – and the UK is its debut international market. Scorcher is a 4.5% ABV India […]
Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]
The 2017 edition of Carlsberg UK’s Tapster’s cask ale guide has been launched featuring 82 of the UK’s leading British cask ales from the nation’s favourite brewers and small craft producers, including premium bottled ales and bag-in-box cider. Six new permanent brews have been added to the new-look brochure, which this year, includes more monthly […]
Carlsberg UK has launched a competition –YOUR BEER, here? – offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio. The Crafted team is seeking entries of exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio. […]
Taxi Studio have been helping Carlsberg UK rediscover their Danish roots as they continue to re-align their brand with their Scandinavian homeland. To help translate the new positioning and celebrate 170 years of brewing excellence, They have created limited edition packaging, aptly titled ‘The København Collection’. Carlsberg’s founder, J.C. Jacobsen was renowned for his obsession […]
Carlsberg is set to take the first step towards revitalising its flagship brand, with a bold relaunch of Carlsberg Export from January 2017 and a £15m marketing spend designed to connect with millennial drinkers. The look and feel of Carlsberg Export will be transformed with a stylish new design by Taxi Studio, that reflects the brand’s […]
Carlsberg UK has launched an innovative and convenient beer dispense solution for bars and food-led outlets, called DraughtMaster, which is set to be a step-change in the availability of quality draught beer in the UK on-trade. The compact solution enables restaurants or casual dining outlets with limited space available, the chance to stock premium lager […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]