£2.5M Investment Ensures Weetabix Melts Is Most Seen Tasty Cereal This Summer
£2.5M Investment Ensures Weetabix Melts Is Most Seen Tasty Cereal This Summer
Jordans Cereals Highlights Biodiversity Credentials Through Immediate Media Partnership Deal
The new partnership deal will see Jordans Cereals launch a print and online campaign showcasing their commitment to nature
Jordans Cereals Highlights Biodiversity Credentials Through Immediate Media Partnership Deal
Nestlé Cereals launches new Shreddies brand campaign “Shreddie for Anything” with Nick ‘Get It Done’ Knowles
Nestlé Cereals has launched a bold, new UK campaign created by McCann London aimed at empowering British families to be ‘Shreddie For Anything’. Shreddies turned to the only man that can captivate an entire nation to re-establish the classic British breakfast cereal. Some say he built Milton Keynes in a week; others say he does not believe in scaffolding. Nick […]
Boys+Girls reveals ‘Good All Round’, its first EMEA campaign for W.K. Kellogg following competitive international win
Boys+Girls, the branded entertainment agency, has unveiled its first work for Kellogg’s following a competitive pitch last year which saw it winning the EMEA account for the W.K.Kellogg brand from the incumbent. The new campaign is titled ‘Good All Round’ and launches the W.K. Kellogg brand; a range of no added sugar granolas and snacks […]
Kellogg Company Employees Fight Hunger In Honor Of World Food Day
After steadily declining for over a decade, global hunger is on the rise again. According to the Food and Agriculture Organization, an estimated 815 million people around the world are hungry and malnourished, especially those living in rural parts of the globe. In the U.S., 85 percent of rural counties report persistent poverty – with […]
Cereal Partners Worldwide Rebrands its FITNESS Breakfast Cereals Range with FutureBrand
FITNESS breakfast cereals is repositioning the brand to better meet consumers’ evolving needs after two decades of strong growth. The redesign, by FutureBrand, will also be implemented to the Nestlé portfolio of FITNESS products, namely cereal based snacks and dairy. Philippe Nougaret, global marketing manager at Cereal Partners Worldwide (Nestlé & General Mills JV), which is […]
Quaker Oats Look to Gain Share of the ‘On the Go’ Breakfast Market by Highlighting its Health Credentials
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Kellogg’s Team with Ellie Taylor to Find Britain’s Nuttiest Crunchy Nut Fan
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed Crunchy Nut fan. The winner will take the title of the ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal. Celebrity comedienne and self-confessed Crunchy Nut fan Ellie Taylor is fronting the competition launched via the Crunchy Nut […]
Chocolate vs. Iron For Kellogg’s Krave
Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]
Taylor James Create a ‘Buzz’ for ‘Honey Nut Cheerios’ #MustBeTheHoney
Creative production studio Taylor James were approached by hip-hop guru Hype Williams and his production company HSI New York, to lead the design and animation for the latest multi-platform campaign for Honey Nut Cheerios which went viral earlier this month. The campaign, pioneered by agency Saatchi & Saatchi NY, features rap mega-name ‘Nelly’ giving the […]