Weetabix has unveiled a new £4 million integrated marketing push, following two children and their grandpa creating mayhem in the house while mum and dad are out. Created by BBH, the campaign will include cinema and radio activity, a Disney children’s TV partnership, and significant in store activity consisting of on pack promotion and retailer-exclusive […]
Together Design has designed the brand identity and e-commerce site for muesli start-up Yoosli.com. The innovative new online service launches this month and enables customers to create their own muesli mix from an array of over 65 quality ingredients. Entrepreneur founder Markus Niemeier wanted to create a new way for people to buy muesli, enabling […]
Insight to consumer trends drives new breakfast products from @Kelloggs_us New Kellogg’s Mini-Wheats Crunch provides a new form of lightly sweet fiber & whole grain nutrition Pop-Tarts Oatmeal Delights brings a warm new taste to a breakfast favorite. @poptarts411 Kellogg’s Scooby Doo cereal: whole grain and great taste…and 6 grams of sugar Kellogg Company brings […]
Consumers in Asia can enjoy Nestlé breakfast cereals produced in Malaysia for the first time following the opening of a new CHF 35 million manufacturing facility in the country. The new factory in the village of Chembong, Negeri Sembilan, will manufacture Nestlé branded products such as Koko Krunch, Honey Stars, Cookie Crisp, Koko Krunch Duo and Milo, to […]
In the fall, as you put away your bikini and start to layer on thick sweaters, it can be tempting to give in to cravings. For those looking to manage their weight and outsmart hunger*, Kellogg’s® Special K® is introducing newly reformulated Special K Protein Plus® cereal and is adding delicious new flavors to their […]