Beko Continue to Change the Conversation Around Healthy Eating Through Emojis with FC Barcelona

Beko Continue to Change the Conversation Around Healthy Eating Through Emojis with FC Barcelona

 Beko, a leading home appliances brand, has announced the latest step in its global mission to inspire children to live healthier, active lives. Beko’s Eat Like A Pro campaign has been encouraging children to eat healthily as part of an ongoing commitment with UNICEF and the support of the Barça Foundation to help prevent […]

safefood Encourage Parents to START Their Kids on Their Way to a Healthier Lifestyle in New Ad Campaign

safefood Encourage Parents to START Their Kids on Their Way to a Healthier Lifestyle in New Ad Campaign

Today, safefood, HSE and partners launch the START campaign, created by award-winning agency Target McConnells. Maintaining a healthy weight for children is a major health challenge on the Island of Ireland and this campaign is the first in a five-year public awareness initiative aimed at addressing this public health issue. The campaign was developed using […]

Heinz Drops ‘Healthy’ & ‘Snack’ From Baby Biscotti Marketing

Heinz Drops ‘Healthy’ & ‘Snack’ From Baby Biscotti Marketing

Heinz will no longer refer to its golden multigrain, chocolate and organic varieties of biscotti as ‘an ideal healthy snack for babies 7+ months old’. It comes as a result of a complaint made to the Advertising Standards Authority by the Children’s Food Campaign which argued the products have added sugar as their second ingredient […]

Del Monte Foods Joins the Fight Against Childhood Obesity in USA

Del Monte Foods Joins the Fight Against Childhood Obesity in USA

Del Monte Foods announced it has joined the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity crisis, in a five-year commitment to help increase fruit and vegetable consumption among children. The commitment includes substantial investments in marketing and […]