Guerilla stunt places world’s first virtual 3D stores on the doorsteps of the competition and at China’s most iconic landmarks. Following the successful video series “The Best Choice,” Yihaodian, one of China’s leading e-commerce websites, has once again teamed up with Ogilvy & Mather Advertising/Shanghai – this time taking the battle for China’s grocery shoppers […]
AmRest Holdings SE the largest publicly listed restaurant group in Central and Eastern Europe with a variety of brands and growing international presence, today announces the opening of the first La Tagliatella restaurant in Shanghai, China. Acquired in 2011, La Tagliatella is AmRest’s own brand. The concept offers Italian food of exceptional taste, high quality […]
A research symposium in China, supported by Nestlé, will examine how specific nutrients might be used to address cardiovascular disease. The event, organised by the Nestlé Research Centre in Beijing and the Chinese Society of Cardiology, will bring international experts together to discuss how focused nutrition research could help to tackle problems like high cholesterol […]
Consumers in China will now be able to enjoy a smoother cup of coffee as Nestlé relaunches its popular Nescafé 1+2 Original to meet their changing tastes. The company has spent four years developing the new recipe, which is based on extensive research into consumer preferences. Nestlé has found Chinese people now expect a richer, […]