In the dense city of Shanghai, China, architect Alberto Caiola has designed an inconspicuous speakeasy that’s hidden behind a vending machine at The Press, a street-facing sandwich shop. The speakeasy is called Flask, and it is a clandestine cocktail lounge with an entrance tucked behind a vintage Coca-Cola vending machine. “Considering that Shanghai has already […]
M&M’s, the world’s biggest chocolate brand, celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter ‘retail-tainment’ destination is the first in Asia – showcasing the strong growth of the M&M’s brand in China and throughout Asia. […]
It was in General de Gaulle’s office at Versailles Palace that French President François Hollande presented President Xi Jinping of China with a cased decanter of CAMUS Cognac during his recent state visit to France. Cognac – acclaimed and appreciated the world over as the ultimate gift, symbolizing the excellence of French craftsmanship and “art […]
Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China’s top-selling flavored carbonated soft drink. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model […]
China has become the world’s biggest red wine consuming nation reveals new data published in the run up to the Vinexpo Asia-Pacific wine and spirits exhibition to be held in Hong Kong on May 27-29 this year. The disclosure knocks France and Italy – previous leaders – into second and third places for the consumption […]
http://www.youtube.com/watch?v=g_HpFz9ECw0#t=0 With Chinese New Year fast approaching, millions of Chinese migrant workers will be making the long trek from the city back to their homes in the rural provinces. These migrant workers leave behind their families, often with one or more young children, in order to work in cities and factory towns. According to the […]
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]
Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]
Consultancy Shotopop has worked with Love to create designs for whisky brand Johnnie Walker’s 2013 Mid Autumn Festival Campaign for the Chinese market. Love approached Shotopop in April this year to create special-edition packaging for the Black and Gold Label bottles, and a special-edition Blue Bottle design. Aimed at the gifting market, the designs are […]
Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]