To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad. Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy. According to Joseph Kahn, the director of the […]
Chinese artist Pu Derong has a pair of extremely steady hands. Using just a blade and his skill, Pu manages to carve amazingly detailed and intricate masterpieces on eggshells that are only 0.3 mm thick. What is even more astounding is that unlike other eggshell art, Pu does not completely pierce the fragile shells. Instead, […]
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
IMG Worldwide, the global sports, fashion and media company announced today that it has entered into a new partnership agreement with Carlsberg China. Effective immediately, Carlsberg is the exclusive beer partner of the Chinese Super League (CSL), China’s top-flight football league for the next three years (2014-2016). Financial terms of the transaction were not disclosed. […]
Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers. The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing […]
The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]
Tingyi, one of the leading food and beverage companies in China, and PepsiCo, Inc. , one of the world’s largest food and beverage companies, today announced the official opening of a new beverage manufacturing plant in Zhengzhou, China. The Zhengzhou PepsiCo Beverages Co., Ltd. (Zhengzhou Pepsi) facility is the first plant opened since the two […]
Guerilla stunt places world’s first virtual 3D stores on the doorsteps of the competition and at China’s most iconic landmarks. Following the successful video series “The Best Choice,” Yihaodian, one of China’s leading e-commerce websites, has once again teamed up with Ogilvy & Mather Advertising/Shanghai – this time taking the battle for China’s grocery shoppers […]
AmRest Holdings SE the largest publicly listed restaurant group in Central and Eastern Europe with a variety of brands and growing international presence, today announces the opening of the first La Tagliatella restaurant in Shanghai, China. Acquired in 2011, La Tagliatella is AmRest’s own brand. The concept offers Italian food of exceptional taste, high quality […]
A research symposium in China, supported by Nestlé, will examine how specific nutrients might be used to address cardiovascular disease. The event, organised by the Nestlé Research Centre in Beijing and the Chinese Society of Cardiology, will bring international experts together to discuss how focused nutrition research could help to tackle problems like high cholesterol […]