Chipotle Launches its First Vegan Menu Item in the UK

Chipotle Launches its First Vegan Menu Item in the UK

Chipotle has launched new a braised tofu menu item in the UK. Whether a practicing vegan or not, the new braised tofu will appeal to those looking for an exciting new taste and will be available at all six of its London restaurants, including Soho, Baker Street, Islington and The City from 30th July. The new slow-cooked, deliciously […]

Gorgeous New Chipotle Film is an Animated Story of Rivalry and Love

Gorgeous New Chipotle Film is an Animated Story of Rivalry and Love

After two hugely successful films in their “Cultivate” campaign — “Back to the start” in 2012 and “The scarecrow” in 2013 — Chipotle and CAA teamed up with Passion to create “A Love Story”, an ambitious animated short directed by Passion Pictures’ Saschka Unseld. The film tells the story of Ivan and Evie, whose innocent […]

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]

Chipotle to Launch “Farmed and Dangerous”

Chipotle to Launch “Farmed and Dangerous”

Chipotle Mexican Grill announced plans to launch “Farmed and Dangerous,” a Chipotle original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for its unique work in film and television, the initial four-episode season will be presented weekly on Hulu and Hulu Plus […]

Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film

Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign. In fact, it enhances the formula by adding […]