Asda’s Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers. The film, created by VCCP, shows people amazed with the hen, with several news reports and a crowd gathered outside an Asda store awaiting its arrival. The hen then walks to the […]
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year. It also builds on its 15-year […]
To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long. Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The […]
Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage. Nestlé will extend and modernise its factory in San Sisto commune and establish a new business unit to drive global growth for our Italian chocolate business. This includes investing in marketing to grow Baci […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by creative agency J. Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the […]
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands on February 17. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for Snickers Hunger Bars, […]
It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]
As part of its successful Moment Marketing strategy for KitKat, J. Walter Thompson has created 2 tactical radio ads designed to point the brand’s witty observations directly at the most romantic of holidays. And possibly make people a little nauseous. The first, called “I’ll get her”, will be released on 12th February, two days before […]
Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand, recently launched a new thematic TVC, encapsulating the brand’s signature romantic nostalgia – “Kiss me…close your eyes”. The film showcases two young puppeteers craving so much for Cadbury Dairy Milk Silk, that they indulge while in the midst of a performance, thus highlighting yet another unique […]
Snickers launched its new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s Snickers packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year […]