To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long.
Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The Candy Man song (1972).
“I’m super excited to team up with Aloe to finally share our reimagined version of ‘Candyman.’ We were totally inspired to put a completely fresh spin on the song, which is already such a classic,” Zedd said in a statement.
Blacc added: “I’m inspired by greats like Sammy Davis Jr., so I was really excited to revisit ‘The Candy Man” with Zedd and make it our own.”
The full song can be found on iTunes and Spotify and is accompanied by a full music video that can be found on Zedd’s Vevo channel or below:
The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.