Cadbury Revamps Dairy Milk Packaging to Give Brand “Modern” Flavour

Cadbury Revamps Dairy Milk Packaging to Give Brand “Modern” Flavour

Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]

Chocolate vs. Iron For Kellogg’s Krave

Chocolate vs. Iron For Kellogg’s Krave

Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]

Twix Rivalry Continues in New Ad by BBDO New York

Twix Rivalry Continues in New Ad by BBDO New York

There’s nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix. The new spot, “Break Room” takes place in the Left Twix Factory break room where one employee is ejected to the Right Twix factory for wondering what the […]

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]

Kit Kat Rewards People With Free Nexus 7 Tablets For ‘Taking A Break’

Kit Kat Rewards People With Free Nexus 7 Tablets For ‘Taking A Break’

To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break. In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in […]