McDonald’s Spoofs Hipster Coffee Culture in New McCafé Campaign

McDonald’s Spoofs Hipster Coffee Culture in New McCafé Campaign

McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]