The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]
From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]
This summer, Pop-Tarts and Jolly Rancher are teaming up to debut the first-ever candy-inspired Pop-Tarts flavours, including Frosted Cherry, Frosted Green Apple and Frosted Watermelon. “We know our fans love the variety of Pop-Tarts flavours they can get their hands on, and the classic fruity flavours are always among their favourites,” said Angela Gusse, director of marketing […]
Ocean Branding has been tasked with their second rebrand of OMBAR chocolates, owned by Mood Foods. The first, in 2015, contributed to a 40% increase in year-on-year sales. Ombar are on a mission to make raw chocolate a part of everyday life, due to the proven health benefits of cacao; with a brand promise to […]
To celebrate how ‘every friendship has a twist,’ Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by Creative Director Matt Greenwood, came on board to introduce and explore the worlds of these packages […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
Share a video or photo of you recreating a PELE move below and you could be heading to Barcelona to train with PELE. #PLAYLIKEPELE pic.twitter.com/RJoF4zuWiL — Snickers Ireland (@SnickersIE) May 5, 2017 To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid […]
Global brand design agency BrandOpus has designed the identity and packaging for a new ingredients and gifting range from award-winning chocolate brand Willie’s Cacao. The select range, including Cacao Tea Infusion; Hazelnut Chocolate Spread; Chulucanas Hot Chocolate and Cacao Nib Brandy is a collection of exclusive small batches hand-prepared by founder Willie Harcourt-Cooze, direct from […]
Hershey’s created a promotion that united two passions, chocolate and the internet. Using the “Open Your Mouth and Eat the Site” campaign, the brand launched a challenge for consumers using a site made with real chocolate pieces. The platform allows consumers who buy Hershey’s products to “eat” virtual pieces and receive an equivalent piece made […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]