Have a Break from the Grunting of Wimbledon with JWT London’s KitKat Radio Ad

The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon.

But we can all agree that sometimes the grunting gets a bit much!

KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson London. After an epic grunt-off comes to an end, the umpire judges we all Have A Break. Until the next rally at least…

The ad broke July 14 to catch the final weekend of Wimbledon.


Campaign: KitKat Radio
Title: Grunt off
Creatives: Jeremy Little & James Hobbs
CD: John Cherry
ECD: Lucas Peon
Producer: Rachael Long
Account Manager: Jamie Sutherland
Account Director: Rachael Anthony
Business Director: Paul Kirkley
Engineer: Leaf Troup
Planner: Pierre-Henry Briec

Source: Little Black Book

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