United Biscuits has appointed Grey London to handle the advertising for its sweet brands portfolio following a competitive pitch. Publicis had held the account 15 years, but didnt repitch for it. The agency will work on brands including McVitie’s Digestives, Jaffa Cakes, Hob Nobs, Penguin, Medley and go ahead! The first campaigns will launch early […]
Nestlé is to launch a range of chocolate bars in September named after one of the world’s most famous fictional confectioners – Roald Dahl’s Willy Wonka. The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. Ciaran Sullivan, managing director for Nestlé Confectionery […]
Andrew ‘Freddie’ Flintoff stars in Publicis London spot, shot by Little Fish Films’ Gus Filgate. United Biscuits is bringing Jacob’s Cream Crackers back on TV throughout August in a £1.5m campaign with sporting legend, Flintoff. Emphasising the versatility of Jacob’s Cream Crackers at mealtimes, the campaign will grow further awareness of savoury biscuits amongst consumers […]
To showcase the power of a Kit Kat break JWT Singapore and Nestle are wiring up students with headsets that track their brainwaves while they eat a Kit Kat bar, and then generate a unique piece of art that reflects their state of mind. The “Break Art by Kit Kat” campaign, which is travelling to […]
Ferrero has appointed The Corner to handle UK advertising for Tic Tac. The agency, which now joins the Ferrero roster, won the account after a final shoot-out against BETC London in a process handled by The Observatory. Ferrero kicked off the pitch, which involved several agencies, in November last year and conducted two stages of […]
According to Snack Foods 2013, a new Market Update from business intelligence company Key Note, the snack foods industry grew by 8.3% in 2012. This was due to growing demand for premium products and the introduction of new flavours by manufacturers. Not only are snacks popular, but they are convenient and suitable for consumers’ day-to-day […]
This summer, the nation’s favourite mariachi band will perform their biggest gig to date… On the main stage at this year’s Yahoo! Wireless Festival. Doritos has formed an exciting new partnership with Live Nation that will see the companies work together to bring the party to the party at this summer’s essential open-air music experience […]
Burton’s Biscuit Company is launching new product Maryland Gooeys with a £1.5m advertising campaign. The firm is rebooting its Maryland ‘Mugs’ ad, created by VCCP, to promote the new cookie range. The TV ad is now on air and will run for the next six weeks, supported by video on demand and digital advertising. Media […]
Mars has unveiled a new print and TV campaign to promote Snickers Bites, a new bite-size range it launched onto the market in May this year. Kicking off in July, the advertising and social media campaign was created by BBDO New York and uses the familiar “You’re not you when you’re hungry” theme. Continuing the […]
DDB Chicago just launched the above wonderful interactive YouTube experience for Skittles, celled Figurines. The ad starts off just like a normal crazy Skittles ad, but then you are invited to smash figurines standing on a table. Each figurine has a different story. Try it out by watching the video above and picking a figurine of […]