Oreo Created An Ode To The Pinkie For Its New Thin Cookie

Oreo Created An Ode To The Pinkie For Its New Thin Cookie

Oreo Thins got a formal introduction earlier this summer, showing the world all the ways a thinner cookie can be just as “wonderfilled” as the classic Oreo. Now the Mondelez International brand is suggesting that the new Oreo Thins are just what the forgotten finger, aka the pinkie, has been waiting for. The 60-second digital […]

Have a Bake, Have a Kit Kat

Have a Bake, Have a Kit Kat

Nestlé Japan has developed a new mini KitKat that can be eaten as chocolate bar or baked. When put in the oven for two minutes, this KitKat becomes like a crispy cookie. Working with Japanese chocolatier Takagi, who recently developed KitKat’s first boutique, the company has developed the world’s first KitKat that can be baked […]

Special Vending Machine That Custom-Makes 3D-Printed Oreo Cookies

Special Vending Machine That Custom-Makes 3D-Printed Oreo Cookies

At this year’s SXSW (South by Southwest) festival, Oreo gave attendees the chance to indulge in 3D-printed cookies which came in a variety of different shapes and sizes as determined by Twitter. Unlike a traditional vending machine, the company’s “Trending Vending Machine” relies on social media to determine which flavors and color combinations are available. […]

OREO Dunk Into Ireland

OREO Dunk Into Ireland

Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]

Burton’s Biscuit Company Launches Maryland Gooeys

Burton’s Biscuit Company is launching new product Maryland Gooeys with a £1.5m advertising campaign. The firm is rebooting its Maryland ‘Mugs’ ad, created by VCCP, to promote the new cookie range. The TV ad is now on air and will run for the next six weeks, supported by video on demand and digital advertising. Media […]

Cookie or Creme? – OREO Asks Fans to Choose Their Favorite

Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing […]