At this year’s SXSW (South by Southwest) festival, Oreo gave attendees the chance to indulge in 3D-printed cookies which came in a variety of different shapes and sizes as determined by Twitter. Unlike a traditional vending machine, the company’s “Trending Vending Machine” relies on social media to determine which flavors and color combinations are available.
“We’re connecting trending moments to the cookie itself in real time and in real life.” said Bonin Bough, VP of global media at Mondelez.
Created by technology design firm and innovation lab MAYA Design, snackers are able to select their cookie configuration from a touchscreen panel on the front of the screen. It only takes two minutes for the snack to be assembled, after which there is nothing left to do but enjoy a delicious treat influence by the Internet.
“Mondelez International continues to push the boundaries of digital creativity by using technologies like Twitter to bridge real-world events with online conversations,” said Ross Hoffman, director of U.S. brand strategy at Twitter.
Consumers are able to follow the conversation using the hashtag #eatthetweet.