New proposition created with M&C Saatchi offers a simplified, frictionless and easy-to-understand digital-first experience Pablo developed and created the new brand positioning and identity
COSTA COFFEE Unveils “COSTA CLUB”, A New Loyalty Proposition With Value At Its Heart
Costa Coffee’s first-ever TikTok campaign ‘The Costa For You’ – the first brand to use the For You Page to target its audience
We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
To celebrate the launch of a Costa’s revamped tea menu, Twinings is offering lucky tea drinkers the chance to win a cash prize of up to £1,000. Those looking to get their tea fix throughout the day should head along to their local participating Costa outlet, where you will not only get to choose from […]
Costa Coffee has turned to branding and communications agency Our Design Agency (ODA) to support with the delivery of its first brand colour toolkit to assist with embedding consistency across its international markets. As a global brand, Costa Coffee currently serves 31 markets including China, UAE and the UK. As the brand continues to enjoy […]
Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas. The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective. With more than 50% of Snapchat’s daily new […]
Costa Coffee launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign that premiered on October 8. The promise builds on what has seen Costa become one of the UK’s favourite coffee shops, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas. But while […]
Costa, famed for its coffee, has launched a food-focused proposition in Tottenham Court Road called Costa Fresco that will serve more than its standard fare of croissants, cakes and toasties. The cafe, which opens December 7, focuses on offering ‘oven fresh’ food including ‘handcrafted’ ciabattas, pastries, cookies and flatbreads to tap into the casual dining […]
Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art. Two teams of Costa Coffee baristas will be challenged to pour a perfect ‘flat white’ coffee, complete with florette design. The pour-off will be broadcast live on 29 September for an hour through Costa […]