Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas.
The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective.
With more than 50% of Snapchat’s daily new users being 25+, Costa is both able to cater to its growing organic audience and tap into the large proportion of British parents using the platform. As of 2016, official Snapchat stats reveal that 43% of UK users are parents.
The new creative content series, viewable on the company’s Snapchat channel (Costacoffeeuk), gives a unique insight into the world of Costa, telling stories from the other side of the counter. Consumers will have a personal, behind-the- scenes look at the craft of coffee-making, showcasing the skills, creativity and effort that go into making the perfect coffee.
Kirstey Elston, Head of Marketing UK & Ireland at Costa Coffee said: “Using this innovative technology, we’re thrilled to give our customers a new perspective of Costa coffee. Our skilled baristas are at the heart of our business and Snap Spectacles enable us to showcase the pride and passion they pour into every cup of coffee. We hope our customers enjoy this content series and the opportunity to see life in store through the eyes of one of our talented baristas as they go about their daily craft.”
Source: Little Black Book
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