Cow and Gate Simply A2 is a first for the UK market: a range of formula milk made with milk sourced from cows that naturally produce A2 protein milk. The new range is priced at a premium, expanding a brand with over 100 years of experience.
A2 protein milk is shaking up the formula milk market and has already had great success in Australia and New Zealand. A1 and A2 beta-casein is one of the key types of protein found in cow’s milk, and typical cows milk contains both A1 and A2 beta-casein. What makes A2 protein milk different is that […]
The Cow & Gate business tasked Conran Design Group with redesigning its EaZypack baby and toddler milk packaging and baby food portfolios to better reflect its core brand purpose and beliefs: authenticity, nature inspired design and instinctive parenting. EaZypack Milk: launching this month, the changes aim to ensure that the brand substantiates its modern positioning […]
A toddler on the brink of a hunger tantrum takes centre stage in Things Unlimited’s new work for Super Yummies, the Cow & Gate toddler snacking brand. In the ad, which utilises the five-second non-skippable element of YouTube pre-roll, a toddler enjoying a day out in the park with his mum approaches meltdown with the […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]
Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]