BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND ‘THE SPIRIT OF LONDON’ CAMPAIGN

<strong>BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND ‘THE SPIRIT OF LONDON’ CAMPAIGN</strong>

Beefeater, the World’s Most Awarded Gin[1], is cutting through the Black Friday chaos by enhancing its ‘The Spirit of London’ campaign through innovative media, launching a dynamic 3D billboard, created by McCann and Craft, in one of the busiest shopping areas in London. The disruptive activation uses ‘Deep Screen’ technology, which is forecast to achieve […]

Craft producers unite to bring Christmas spirit to families in need

Craft drinks startup, Tom Savano, has partnered with other artisanal brands to help families who need it most by donating all profits from their limited edition, artisanal Christmas hamper.

Craft producers unite to bring Christmas spirit to families in need

‘Tis soon to be the season of giving, family and togetherness. And British startup, Tom Savano Cocktails , is doing just that with a new seasonal campaign. There’s no doubt that 2020, for most of us, is something we want to leave behind, however there’s still an opportunity to #SaveChristmas, especially for those who need it most. Collaborating with […]

Hogs Back Brewery launches East Coast IPA

New beer spearheads summer craft range

Hogs Back Brewery launches East Coast IPA

Hog Back Brewery is expanding its craft beer range with the launch of East Coast IPA, available in keg and 330ml cans. The new beer will spearhead Hogs Back’s offer for reopening pubs this summer, which also includes its popular Hog IPA, now in cans, and Hogstar lager.  East Coast IPA is a balanced, naturally hazy and […]

Nicolee Drake Documents the Women Weaving their Way to Success with Zacapa

Nicolee Drake Documents the Women Weaving their Way to Success with Zacapa

In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]

New Carlsberg UK ‘Crafted’ Portfolio Champions British Beer & Craft Cider

New Carlsberg UK ‘Crafted’ Portfolio Champions British Beer & Craft Cider

Carlsberg UK has launched its 2016/17 Crafted portfolio of world, craft and speciality beers, with an extended range, a new craft cider section, and a focus on British products. The portfolio is complemented by the Crafted Handbook, an in-depth guide to current trends amongst producers and consumers, featuring unrivalled category insights alongside recommendations from industry […]