Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]
http://www.youtube.com/watch?v=aKNqojGjT_Q Mondelēz International has announced the launch of its new Cadbury Dairy Milk brand campaign, which kicked off on 18th January 2014. The eight-week campaign, developed to help drive sales of the £515m brand, celebrates the full roll out of Cadbury Dairy Milk’s contemporary new packaging design, reminding consumers of the delicious and chocolaty taste […]
http://www.youtube.com/watch?v=DY7iAl6wtdY Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London. The ad, which will launch on the night of November 8, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’. […]
Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]
Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the whole family; a ten foot-tall castle made from Cadbury Dairy Milk Pebbles. The Cadbury Dairy Milk Pebbles Castle – on display at Cadbury World, in Bournville, between Friday 23 and Tuesday 27 August – has been built using over 90,000 […]
Last summer, Mondelez International approached Taxi Studio to create the packaging design for their exciting new tasty treat – recently launched throughout the UK. Introducing Cadbury Dairy Milk Pebbles, a fun new way to share the nation’s favourite chocolate. The colourful, pebble-shaped bites of delicious Cadbury Dairy Milk are coated in a crispy shell and […]
Bulletproof has designed the packaging for the new Cadbury Dairy Milk’s Marvellous Creations range of chocolate. The consultancy began work on the project in November last year having been invited by Cadbury parent company Mondeléz International (then Kraft Foods) to pitch. It initially created designs for the launch of the bars in Australia. Marvellous Creations […]
Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk. Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an employee being taken on a magical journey to discover the secret ingredient. The ad sees the recipe for […]