ALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews, ALDI Testers Club was inviting shopper feedback and using it to develop better quality products. As part of the ‘Good Different’ brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]
Say that a bottle of wine costs thousands of dollars and hardly anyone would bat an eyelid, but what about a beer that goes for $2,000 a bottle? Portland-based Hair of the Dog Brewery has created just that—“Dave” is a strong, dark beer with 29% alcohol content that has been aged for 19 years. According […]