Dave Says Pie was ‘Not Bad’ in the Latest ‘Good Different’ Ad from ALDI Australia

ALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews, ALDI Testers Club was inviting shopper feedback and using it to develop better quality products.

As part of the ‘Good Different’ brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that – good or bad – their opinions matter.

The ad stars Dave – a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible.


Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Art Directors: Rosita Rawnsley-Mason and Nadia Ahmad
Copywriters: Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley and Edward Pontifex
Managing Partner: Wilf Sweetland
Post Production: Arc Edit (offline) and Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Sound Production: Rumble Studios
DoP: Germain McMicking

Source: Campaign Brief

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