Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wip shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, […]
DDB California has launched their newest campaign for meat sticks brand Slim Jim, part of ConAgra Foods. The brand is bringing back the old and well-loved tagline “Snap Into a Slim Jim” but with a new twist by form-fitting it into each spot. By reviving the old tagline, the campaign is harkening back to the […]
