Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]
Castello del Poggio has a fresh rebrand by drinks design specialist Denomination to elevate its position in the US market, and compete with challenger brands from within the sweet wine and Italian sectors. Zonin1821 – the largest private vine-growing and winemaking company in Italy and owner of Castello del Poggio – approached Denomination because it […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and […]
Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]
Nature’s Aid, award-winning experts in natural health & one of the leading global vitamin & supplement producers, have released Wild Earth – the first completely vegan & planet friendly range of vitamin & supplements, created in collaboration with Ziggurat. In keeping with a changing consumer landscape, the brand, developed by Ziggurat, is 100% vegan, biodegradable, […]
We Launch, an independent brand and digital agency, has unveiled a bold new identity and packaging redesign for premium tonic and mixer brand, Lixir Drinks. Working closely with the start-up’s founders across a 10-week sprint, We Launch delivered a comprehensive strategic repositioning and distinctive new suite of ownable assets which position the company’s flagship tonic product […]
Seymourpowell, the London-based design and innovation company, has partnered with Suntory Beverage And Food GB&I (SBF GB&I) to carry out a substantial brand and packaging renovation across the core product ranges of its iconic British drinks brand Ribena. The project is a significant milestone as Ribena seeks to differentiate itself in the minds of consumers […]
Award-winning packaging design agency Design Activity has gone back to nature with its latest project – creating a ‘wild’ botanical design for organic drinks company Still Wild. The brainchild of food and drink enthusiast James Harrison-Allen, Still Wild produces cold-distilled spirits using hand-foraged natural botanicals from Pembrokeshire. Still Wild has been a life-long dream for Harrison-Allen, whose love […]