Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets. Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]
Hartwall, Finland are relaunching their iconic portfolio of Jaffa soft drinks with a packaging design by BrandMe. The new design harnesses the unmistakable style of Finland’s most authentic and best loved soft drink (since 1949) and modernises the brand image. The new packaging range is also designed to strengthen Jaffa’s shelf impact and bring greater synergy between the original flavours and the sugar free variants. […]
The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026, growing at a compound annual growth rate of 7.3% from 2018 to 2026 according to a new report published by Polaris Market Research. But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and […]
Global branding and structure experts, BrandOpus, are continuing their ongoing partnership with Carling, one of Britain’s leading beers, serving up a glassware game-changer to an age-old problem with the launch of its new, iconic, easy-carry pint glasses. The glasses are designed to help pub goers carry up to four pints back from the bar when […]
GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items, designed as an invitation for people to ‘Live Victoriously’ this summer. The GREY GOOSE x Maison Labiche limited edition Riviera bottle is the […]
Battery Energy Drinks has introduced Limited Edition Licorice Boost with a stark black and white design created by international brand acceleration agency, bluemarlin. Owned by Sinebrychoff, Finland’s leading brewery, Battery offers a portfolio of energy products that help consumers, “Reach for More.” With exceptional taste and superior refreshment, Battery gives you the energy to perform […]
London agency FormRoom drew on the very best in service, function and interior trends within the food and beverage industry to create luxury European restaurant, Kailo. “It’s an exciting landscape, where hospitality brands are emerging as the next generation of true powerhouses, capturing consumer’s attention in a way usually only reserved for fashion, beauty and […]
South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]
Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]