Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
S.Pellegrino Sparkling Natural Mineral Water, recognised as a leader of iconic taste and authentic Italian style, introduces sleek cans to their product lineup. Delivering the same refreshing mix of gentle bubbles and fine mineral balance customers know and love, the new S.Pellegrino cans are a fun and tasteful new way to enhance any dining occasion, […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]
Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
Proudly celebrating seven generations and two and a half centuries of being a local, independent family brewer, Badger Ales has undergone a strategic brand redesign with the help of long-term agency partner BrandOpus. Badger Ales owned by Hall & Woodhouse have been independently brewing characterful ales from their home in rural Dorset. With over 240 […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
Anthem Worldwide has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop a brand identity and packaging designs for premium biscuit brand, ‘Meredith & Drew.’ Meredith & Drew, manufactured by pladis, is a brand with vast history including a royal warrant first granted by Queen Victoria […]
Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]
Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]