BTL Brands, the independent branding agency for startups, has launched Chapter 2 (C2), a new wellness and protein brand, in France. The brand concept is born from the founder’s next chapter in his career, from having built a small empire of six gyms in Nimes, France. From creating the brand name and personality, to building […]
Parker Williams has created a striking new design and logo for Molto (part of Edita Industries), a range of pre-packed snacks. The design signalled a complete refresh of the brand to help it stand out in an increasingly crowded sector and appeal to a younger fun seeking urban consumer. Edita Industries is a leading FMCG […]
Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]
Sailor Jerry Spiced Rum, created to honour the Father of American old school tattooing, Norman “Sailor Jerry” Collins, is launching a bold new bottle design with iconography and imagery that further highlight the life and times of Collins, enhancing the rum’s dedication to telling and celebrating his story and building a community of likeminded individuals […]
Silver Agency, a leading full-service agency, has created a new brand identity for BAM Life, as it evolves to being the UK’s first organic, completely natural, flavoured milk. Silver was tasked with increasing brand awareness and driving retail trial of BAM Life by communicating the brand’s move to organic. Silver drew on BAM Life’s core […]
Doisy & Dam are a UK based artisan chocolate manufacturer, who produce original flavours from innovative ingredients that have been ethically sourced from around the world, to create premium food products that provide the most delicious balance between nutrition and indulgence. They were looking to stand out on the shelves and communicate their exotic on-trend […]
Celebrating their 20th year, The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – have announced the addition of The FAB Choice Award to its recognition program. Similar to a people’s-choice award, the award will be voted on by the public. Family (and friends) co-founder, Derek Johnston, who came up with the idea […]
The Collaborators have created and launched a new artisan brand into the snack category. Barmies are fermented savoury biscuits made using leftover beer barm from the brewing process. Available in Smokey Chipotle, Cheese & Sesame and Olive Tapenade, Barmies are the first snack made from the by-product of fermentation to hit the market. Originally presented […]
Applying their ShelfHappy® design principles, Family (and friends) have helped Irish brand McDonnell’s Supernoodles clarify their market position as a ‘flavour champion’ in the hot savoury snacking sector. Historically, McDonnells makes Ireland’s favourite curry sauce. The secret recipe for McDonnell’s Original Curry was developed especially for the Irish palate, using an eclectic range of spices […]
Amsterdam based design agency PROUDdesign has developed a new packaging design for the Quaker Cruesli brand. Recently introduced in the Netherlands and soon to be introduced across Europe. Quaker Cruesli is very successful and known for it’s tasty crunchy muesli (hence Cruesli). As part of the global repositioning and redesign of the Quaker brand, in […]