Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]
Crown Royal made an extraordinary craft addition to its product line with the introduction of Crown Royal XO, an ultra-premium blended Canadian whisky, handcrafted by Crown Royal Master Blender Andrew MacKay. The unique blend of more than 50 of Crown Royal’s finest whiskies is finished in cognac casks from the French Limousin Forest, resulting in […]
Diageo, the world’s leading spirits, beer and wine company, has been named Whisky Advocate’s Distiller of the Year. Whisky Advocate, one of America’s foremost publications on whisky, cited Diageo’s distillery investment in Scotland, distillery sustainability initiatives, and significant innovation occurring across its whisky portfolio as evidence of the company’s contributions to the global whisky landscape. […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeon. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs Enterprises to develop and […]
With the eyes of the art world firmly set on this week’s Art Basel International Art Fair in Miami Beach, Johnnie Walker Blue Label, the world’s leading ultra-premium Scotch Whisky, has launched its own art gallery with a difference. Over 50,000 international visitors are expected to jet in to Miami Beach for Art Basel, described […]
Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]
A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. http://www.youtube.com/watch?v=_eM7MLrQI-0 The Glass Car is […]
Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]