XITE-ing redesign for nootropics energy drink brand

XITE-ing redesign for nootropics energy drink brand

This month, XITE Energy launches its new branding and packaging with design by Brandon. XITE Energy is the first UK nootropic drink including three active nootropics – natural supplements that have a beneficial effect on brain function in healthy people. Daily demands for health and productivity are forever increasing, yet time does not, so XITE Energy […]

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]

Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer

Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer

Vimto is hitting the road this summer to help retailers increase sales of its seriously mixed up fruit soft drinks range. From now until the end of September, a dedicated sales team will tour the Midlands and North West in eye-catching Vimto Vans. Sporting the brand’s much-loved mascot, the Vimtoad, the initiative is set to […]

‘Invigorating’ Designs For Health Drink Start-up Vivid

‘Invigorating’ Designs For Health Drink Start-up Vivid

BrandOpus has created the branding and packaging for Vivid, a new ‘super-food’ soft drink start-up. Vivid is created from matcha, a ground powder originally from Japan that Vivid claims to be ‘energising’, ‘clarity-bringing’ and high in antioxidants. BrandOpus says this is the ‘first Matcha drink developed for the on-the-go consumer’. The consultancy’s designs for Vivid aim […]

Coca-Cola Launches 250ml Can

Coca-Cola Launches 250ml Can

Coca-Cola Great Britain is introducing a new slimline 250ml can across Coca-Cola, Diet Coke and Coca-Cola Zero. This new pack is being introduced in addition to the standard 330ml can and reflects the company’s commitment to offering consumers a greater choice of refreshing products to suit all lifestyles. The 250ml can will be widely available […]

Pucker Up this summer with Snapple Lemon Daze at 7-Eleven

Pucker Up this summer with Snapple Lemon Daze at 7-Eleven

It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade […]

Belvoir Fruit Farms has it in the Can!

Belvoir Fruit Farms has it in the Can!

Belvoir Fruit Farms, premium soft drinks producer, is launching its Elderflower pressé and Raspberry Lemonade in a 250ml can to cater for outlets that hanker after the Lincolnshire based company’s products but cannot stock them in glass bottles. Pev Manners, MD of Belvoir Fruit Farms, says: For some time now we have been approached by […]

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking, particularly bottled water. Americans are gulping an average of 44 gallons of soda per a year, representing a 17 percent drop from peak soda consumption averages in 1998. Over the same period, the average amount of water […]

Bacardi Asking Party Goers To ‘Walk the Line’

Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]