McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The fast-food chain isn’t changing the burger, called the WhoppHER, itself—just the wrapper, with an emphasis on the program’s logo and “Celebrating Our […]
