Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]
Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]
DesignLSM, were approached by Michelin-starred chefs Chris and Jeff Galvin to deliver the brand design for their first restaurant venture in the UAE. Having worked with the highly acclaimed brothers since 2005, DesignLSM were delighted to assist them with the launch of this exciting concept. The concept combines an artisan patisserie counter, juice bar and modern tea parlour […]
Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]
Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels. Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies. […]
Exclusive wine merchant Le Clos unveiled a Balthazar (12 L) of Château Margaux 2009 at the cost of USD 195,000, making it the world’s most expensive bottle of red wine to ever be retailed. Le Clos, the game-changing retailer of fine wines and luxury spirits, is the globally exclusive partner selected to offer the Château […]
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele. The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality […]
January 2013 sees the launch of Doner Kebab's flagship store in Jumeirah Lake Towers.
This month will see the long awaited launch of the first real Doner Kebab franchise as it prepares to open its doors to a new generation of customers in Dubai. Since its launch in Berlin back in 1971, Doner Kebab has been committed to crafting and perfecting its unique blend of traditional spices and innovative […]