Cadbury Fools Everyone With ‘Marriage Proposal Fail’ Viral

A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele.

The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality and shaky recording skills, that it was a genuine proposal gone wrong.

However, it was all a hoax by Cadbury as part of its Not So Sweet campaign for Bournville. The branded train that rolls by during the sickeningly sweet speech was the giveaway.

The campaign has encouraged Twitter users to tweet a situation that is overly sweet which the company then turns into a short video.

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