A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele.
The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality and shaky recording skills, that it was a genuine proposal gone wrong.
The campaign has encouraged Twitter users to tweet a situation that is overly sweet which the company then turns into a short video.