Lidl Launches Easter TV Campaign with All the Trimmings

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]

Skittles & Starburst Launch Lip Smacker Trios in Time for Easter

Skittles & Starburst Launch Lip Smacker Trios in Time for Easter

This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and Starburst brand flavoured Lip Smacker Trios packaged inside colourful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties — perfect for egg hunts and basket building. Each festive egg contains three candy-flavoured […]

TBWA\London Has a #LidlSurprise for These Pub-goers

TBWA\London Has a #LidlSurprise for These Pub-goers

Lidl, the supermarket chain, are launching their new nationwide Easter TV campaign from the 5th March. Created by TBWA\London, “The Little Pub” adds a new dimension to the #LidlSurprises campaign. The 60-second launch ad, filmed at a gastro pub in North London, shows real people enjoying an Easter feast complete with seasonal favourites such as […]

Dunkin’ Donuts Introduces New PEEPS Donuts

Dunkin’ Donuts Introduces New PEEPS Donuts

With spring finally here, one of the season’s most fun and iconic sweet treats has flown into Dunkin’ Donuts and landed on the brand’s beloved donuts. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, unveiled new PEEPS Donuts, its first-ever donuts topped with a real PEEPS Marshmallow Chick. Perfect for spring and […]

Eggs, Spring and Food Poisoning

Eggs, Spring and Food Poisoning

The egg has been associated with festivals celebrating spring for many centuries. Decorating eggs for Easter is a tradition that dates back to the 13th century or earlier. Eggs were formerly a forbidden food during the Lenten season, and there are rituals in many countries involving painting and decorating them to mark the end of […]