Battery Energy Drinks has introduced Limited Edition Licorice Boost with a stark black and white design created by international brand acceleration agency, bluemarlin. Owned by Sinebrychoff, Finland’s leading brewery, Battery offers a portfolio of energy products that help consumers, “Reach for More.” With exceptional taste and superior refreshment, Battery gives you the energy to perform […]
Leading energy drinks brand, Carabao, will premier its first ever TV ad campaign, during the break of ITV’s Coronation Street at 20:45 on Wednesday 1st August, reaching an estimated 4.5 million viewers across the UK. Also airing on TV and Video On Demand throughout August across ITV, Sky and Channel 4, the ad debuts Clive […]
To help launch V Pure, an energy drink with five naturally-sourced ingredients, TKT Sydney has teamed up with FINCH’s Benji Weinstein for the fifth time to create another installment in V’s, ‘The Massive Hit That Improves You A Bit’ campaign. V Pure is a game changer in the energy drinks category – providing more choice […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]
Pussy Natural Energy Drinks is unveiling a raft of new creative including an updated can design with new product details, a new price point option, and a revised tray offering which features the playful new ‘Outrageous’ positioning. This is in response to eight months of strategic brand insight work in partnership with award winning creative […]
Key Note’s 2014 Market Update, Fruit Juices, Energy & Juice Drinks, analyses the UK market for juice drinks, energy drinks and fruit juices. All three subsectors are extremely popular, with vast product ranges catering to almost every taste and budget. Energy drinks are particularly resilient, displaying outstanding growth in recent years despite a challenging economic […]
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59%) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations of […]
One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]
While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts – growing by 60% from 2008-2012, according to Packaged Facts estimates just released in “Energy Drinks and Shots: Market Trends in the U.S.” In 2012, total […]