Sprout Means Sprout: British Public Invited to Come up with New Post-Brexit Name for Brussels Sprouts

Sprout Means Sprout: British Public Invited to Come up with New Post-Brexit Name for Brussels Sprouts

As the UK faces their last Christmas in the EU, design agency Free The Birds has launched a campaign inviting the British public to pay tribute to the Brussels Sprout. The #LoveBrussels social media campaign celebrates the British Christmas dinner staple, and humorously draws attention to the ongoing chaos and uncertainty surrounding Brexit. Free The Birds’ festive red and green visuals carry […]

McDonald’s Cements Sole EU Rights To ‘Mc’ & ‘Mac’ Prefixes

McDonald’s Cements Sole EU Rights To ‘Mc’ & ‘Mac’ Prefixes

A European court has found in favour of McDonald’s to exert sole usage of the ‘Mc’ and ‘Mac’ prefixes for food and drink brands throughout the continent following a high profile tussle with MacCoffee. Upholding a 2013 ruling that the MacCoffee trademark was invalid the court decreed that the Singaporean company had benefited unduly from McDonald’s […]