Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]

William Grant & Sons UK Brand Ambassadors Launch Unwrapped: The Other Side of Bartending

William Grant & Sons UK Brand Ambassadors Launch Unwrapped: The Other Side of Bartending

William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond […]

Newby Teas creates Secret Tea Garden in the heart of RA’s exclusive Summer Pleasure Garden event

Newby Teas creates Secret Tea Garden in the heart of RA’s exclusive Summer Pleasure Garden event

Newby Teas has created a one-night-only Secret Tea Garden as a peaceful respite from the buzz of one of London’s most exclusive hot ticket events – the Royal Academy Summer Pleasure Garden, held on July 21 2018. Designed by Newby’s award-winning in-house creative team, the Newby Secret Tea Garden stands at the heart of the […]

Bacardi & Lonely Whale team up to achieve a goal of removing one billion single-use plastic straws by 2020 to ensure #TheFutureDoesntSuck

Bacardi & Lonely Whale team up to achieve a goal of removing one billion single-use plastic straws by 2020 to ensure #TheFutureDoesntSuck

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic […]

The Macallan Unveils Immersive Distillery Experience

The Macallan Unveils Immersive Distillery Experience

The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do […]

Ardbeg Takes Whisky Fans Back in Time

Ardbeg Takes Whisky Fans Back in Time

Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]

Seeds&Chips and Saatchi & Saatchi Italy Partner to Address the Future of the Food Industry

Seeds&Chips and Saatchi & Saatchi Italy Partner to Address the Future of the Food Industry

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit […]

Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience

Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience

DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet above […]

Scotch Eggs, Omelettes and Sticky Ribs at West Midlands Vegan Festival

Scotch Eggs, Omelettes and Sticky Ribs at West Midlands Vegan Festival

The West Midlands Vegan Festival is an annual celebration and promotion of ethical, compassionate, eco-friendly plant based diets and lifestyles. It is the longest running exclusively vegan festival in the UK, making it the perfect introduction to the vegan lifestyle. Last year’s event was obtained great success with over 1,000 more visitors compared to the […]

Hospitality Action Announces Big 180th Birthday Bash

Hospitality Action Announces Big 180th Birthday Bash

Hospitality Action’s 180th birthday celebrations are coming to a crescendo with a spectacular birthday party on Monday 2nd October at the Park Plaza Westminster Bridge. The evening will include a spectacular host of chefs who have seven Michelin stars between them. Tom Kerridge, Angela Hartnett, Ashley Palmer-Watts, Tom Sellers and Paul Hood, are among the […]

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