Cadbury’s Joyous Return in Boogielicious Ad

Cadbury’s Joyous Return in Boogielicious Ad

Mondelēz International has announced the launch of its new Cadbury Dairy Milk brand campaign, which kicked off on 18th January 2014. The eight-week campaign, developed to help drive sales of the £515m brand, celebrates the full roll out of Cadbury Dairy Milk’s contemporary new packaging design, reminding consumers of the  delicious and chocolaty taste of […]

Cadbury Dairy Milk Unwraps its First Christmas-themed Campaign

Cadbury Dairy Milk Unwraps its First Christmas-themed Campaign

Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London. The ad, which will launch on the night of November 8, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’. “We […]

Mikado Relaunches As ‘Effortlessly Original’

Mikado Relaunches As ‘Effortlessly Original’

Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]