Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry. Building on the brand’s new global idea […]
Domino’s, one of the UK’s favourite pizza, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges. An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. […]
One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin’ Hot — thanks to Cheetos, which is putting its orange-dusted fingerprints all over the fashion and beauty world. Next week, the PepsiCo-owned brand will unveil the Cheetos Flamin’ Haute look in New York at the brand’s first-ever runway show and style […]
This September, the original single malt Scotch whisky maker is collaborating with globally renowned fashion designer Prabal Gurung, breaking conventions, and setting the new single malt standard with its latest expression, The Glenlivet 14 Year Old, in partnership with New York Fashion Week: The Shows. The Glenlivet has always done things differently, and after 195 […]
Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]
Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]
Hennessy, one of the world’s best-selling Cognac, announced a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available here, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Beer brand Chang has partnered with rapper and founder of Masta & Co Hip-Hop Collective MastaMic, drummer Joey Lam, DJ Mirror and rapper Big Sammy to highlight the struggles faced by hip-hop artists in Asia. As part of the Urban Pulse campaign, conceptualised by Iris Singapore, Chang will organise a series of events for […]
With all eyes on Hollywood’s biggest night, Stella Artois and Water.org announce a partnership that will turn heads on the red carpet for a different reason. They have joined creative forces with Marchesa to design a bespoke Marchesa for Stella Artois gown for fashion and beauty influencer Olivia Culpo in support of their “Buy A […]