This September, the original single malt Scotch whisky maker is collaborating with globally renowned fashion designer Prabal Gurung, breaking conventions, and setting the new single malt standard with its latest expression, The Glenlivet 14 Year Old, in partnership with New York Fashion Week: The Shows.
The Glenlivet has always done things differently, and after 195 years of whisky making the brand is disrupting the category by introducing the first single malt Scotch whisky to be selectively finished in ex-Cognac casks with The Glenlivet 14 Year Old.
The innovative liquid was designed to turn the tables on whisky tropes and recruit the next generation of brown spirit sippers to experience single malt Scotch whisky through modern packaging, bold influencer partners and disruptive activations that celebrate the bold, non-traditional flavour profile and palate.
With the help of Prabal Gurung and NYFW: The Shows, The Glenlivet 14 Year Old is bringing that same bold spirit to New York City and beyond with exclusive events, pop-ups and its custom co-designed Prabal Gurung x The Glenlivet flask & flask bag commemorating the launch of The Glenlivet 14 Year Old.
In addition to these NYFW events, The Glenlivet will be extending its influence within the fashion, gourmet food, and cultural scenes across the United States with its mobile experiential “Drop Shop” giving patrons access to unique experiential integrations featuring 14 Year Old and tasting opportunities – from signature cocktails to ice cream and whisky creations.
The 14 Year Old expression, non-traditional partnerships and creative activations are aimed at transforming perceptions of single malt Scotch whisky while making The Glenlivet a more contemporary, versatile and approachable liquid, whether sipping the liquid neat or savouring in a new, favourite cocktail.
“The launch of The Glenlivet 14 Year Old, with our NYFW: The Shows sponsorship and collaboration with Prabal Gurung, is the latest proof point of how our brand continues to open up the whisky category,” said Shefali Murdia, Director, Brand Engagement, The Glenlivet. “By bringing a new taste palate and working with unique partners, The Glenlivet 14 Year Old is inviting consumers to rethink the old world of Scotch whisky.”
A boundary-pushing fashion designer known for reinventing conventions through innovation, Prabal Gurung is the perfect partner to help celebrate the launch of The Glenlivet 14 Year Old and its first-of-its-kind selective finish in ex-Cognac casks.
Timed to the 10th anniversary of his NYFW debut, Gurung will unveil his latest collection on Sunday, September 8 at Spring Studios – along with exclusive co-created pieces inspired by his partnership with The Glenlivet 14 Year Old, including a limited edition 14 Year Old Flask that will be gifted to select tastemakers within the fashion industry. After the show, select The Glenlivet x Prabal Gurung pieces will be available in limited quantities for both fashion and whisky fans alike.
The Glenlivet will also release behind-the-scenes content featuring the designer as he discusses his partnership with The Glenlivet, iconic runway designs and views breaking traditional conventions in the fashion realm to make it a more inclusive space for all.
“The Glenlivet is a modern brand in the truest sense,” said Prabal Gurung. “I am so pleased to be a partner in the launch of The 14 Year Old, celebrating a rich brand legacy by creating an inclusive Scotch whisky that addresses the contemporary drinker.”
The Glenlivet 14 Year Old hails from the same highly regarded valley and distillery in Glenlivet, Scotland with a smooth citrus, rich honey and subtle liquorice spice that unravels across your palate, thanks to a portion of the whisky being finished in ex-cognac casks. This unique finishing technique delivers a rich and creamy flavour, full of ripe poached pears, mandarins in syrup and chocolate coated raisins.
The Glenlivet 14 Year Old is available for an MSRP of $54.99 (750ml) and is the first expression to launch since the brand unveiled a fresh new look and campaign earlier in 2019.
Source: Pernod Ricard