Martell, Royal Salute and The Glenlivet have partnered with Boundless Brand Design to build an engaging and celebratory GTR campaign for activation during one the most significant gifting seasons, Chinese New Year. The campaign concept needed to work as a cross-portfolio promotion, accommodating all three iconic Brands and their assets, creating a beautifully festive look […]
Iconic Single Malt Scotch Whisky Maker and Celebrated Luxury Streetwear Designer Kicked Off Partnership at Event Hosted by Hypebeast in Los Angeles
The Glenlivet®, an icon in the Single Malt Scotch Whisky category, along with Don C, founder of luxury streetwear label Just Don, kicked off its partnership and unveiled a limited-edition sweater last night at an event hosted by Hypebeast in the Arts District of Downtown Los Angeles. The new partnership celebrates breaking traditions in the luxury category […]
This September, the original single malt Scotch whisky maker is collaborating with globally renowned fashion designer Prabal Gurung, breaking conventions, and setting the new single malt standard with its latest expression, The Glenlivet 14 Year Old, in partnership with New York Fashion Week: The Shows. The Glenlivet has always done things differently, and after 195 […]
Scotch whisky connoisseurs can now get their hands on a piece of history with the global release of The Glenlivet Winchester Collection Vintage 1967, a blend of rare single malts, the youngest of which was laid down by former The Glenlivet Master Distiller, Robert Arthur in 1967. The launch is the third in The Glenlivet Winchester Collection, […]
The Glenlivet reveals its latest innovation and first peated flavour in over one hundred years: The Glenlivet Nàdurra Peated Whisky Cask Finish. As with the recent release of The Glenlivet Founder’s Reserve, the iconic Speyside distillery continues to bring new flavour experiences to whisky enthusiasts, while honoring its legacy of distilling high quality Single Malt […]
The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder’s Reserve, a new, permanent benchmark expression in the brand’s core range. Founder’s Reserve is the ultimate tribute to George Smith’s original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter. […]
The Pernod Ricard-owned single malt whisky brand The Glenlivet has appointed MRY UK, part of the DigitasLBi family, as its global social CRM agency of record. The appointment follows a three-way competitive pitch. MRY UK will now partner with The Glenlivet to develop and execute a socially-led digital strategy which aims to make The Glenlivet […]
